Writing

Ideas beyond the case study.

Product systems, delivery craft, and lessons from building.

Follow via RSS
01 / Product strategy

Why BeReal stopped feeling inevitable

It solved the performance problem in social media, then discovered that authenticity is not enough to sustain a network.

Read article
02 / Interface criticism

Menu icons are interface grammar, not decoration

The best icon is not the cleverest picture. It is the smallest reliable promise an interface can make.

Read article
03 / Digital systems

Bangladesh does not need another app layer

A Bangladesh-centric digital ecosystem will be won or lost in the shared infrastructure beneath its interfaces.

Read article